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Area Sales Manager 

North Counties and North London 


Summary of duties:

Responsible for the continued success and development of sales strategies within the assigned geographical area as well as awareness and feedback on competitor activity.  Extensive analysis and review of sales strengths and weaknesses per customer and brand.  The continued development and management of our showroom partners with the promotion of all brands and gaining / retaining displays.  Work in close partnership with the Credit Manager to ensure that all accounts are paid in accordance with payment terms. 


Key areas of responsibility: 

  • Customer intimacy constantly monitoring performance, sales strategies aligned to agreed budget objectives and competitor activity
  • Implementation of business sales strategies across Sales area to ensure the ongoing achievement of sales targets by customer, brand and area
  • Regularly review and agree territory sales strategies with line manager, continuously monitoring and reviewing performance
  • Develop close working relationships with our distribution partners to promote our brands to their customers
  • Terms Framework Management – Quarterly review and update aligned to Bathroom Brands Direct criteria
  • Developing greater commitment (Display & Revenue share) with those businesses identified as providing the greatest opportunity for return on investment
  • Regular daily usage of the Phocas system
  • Regular daily usage of the iPad Showroom App to include order processing, display order processing, customer data and showroom display detail
  • Continuously identify and pursue target accounts in areas of geographical weakness ensuring that Bathroom Brands Direct has the right calibre of customers for each brand
  • Provide high levels of customer service responding effectively and timely to both internal and external enquires in line with the high service standards expected of Bathroom Brands Direct
  • Ensure that our displays within customer showrooms are maintained to the highest standards as well as undertaking regular showroom audits to ensure the maximisation of display space
  • Ensure that every customer appointment is effective and objective focused (journey plan with objectives) and keep all samples in pristine condition for presentation to customers
  • Regular communication of discontinued lines to customers and the selling of new displays to retain Brand Penetration
  • Attending Exhibitions, Trade shows and outside normal hours events when required.
  • Attending sales meetings as and when required


Performance measures:

  • Sales Performance to Budget – by Area, by product group, by customer 
  • Creating & achieving strategic objectives aligned with Budget drivers
  • Creating and maintaining account plans for Showroom and Trade sales development
  • Display management to budget and NPI execution to achieve ROI
  • Maintains high customer satisfaction ratings that meet company expectations
  • Commitment to the training programme and visible signs of learning and improvement
  • Delivery of Customer Training Programme


Skills and qualifications:

  • Education & Experience: Minimum 2 years sales experience 
  • Demonstrated ability to achieve & exceed sales plans
  • Strategy development, project management and problem solving 
  • Exceptional negotiation skills and objection handling
  • Ability to build positive working relationships, both internally and externally
  • Ability to effectively present information and negotiate with all levels of management
  • Trust and Integrity
  • Time management and planning 
  • Motivation and professionalism 
  • Sales driven stretch mindset and a “must win” attitude
  • Self-motivated and able to manage conflicting workloads and priorities, balancing proactive tasks with reactive requirements


Key strengths:

  • Courage – Taking on difficult and challenging situations
  • Relationship Building – Building meaningful relationships
  • Drive – The motivation to push forward with challenges and goals
  • Collaboration - Working well with others in joint endeavours
  • Motivator – Energising customers towards our goals
  • Creativity – Coming up with new and innovative ideas
  • Strategic Mindedness – Focussing on medium and longer term, bigger picture view, seeing patterns and themes across current and future challenges
  • Results Driven – Maintaining own focus towards achieving results aligned to budget expectation
  • Decisiveness – Taking and implementing decisions in a timely manner, when needed
  • Initiative - Stepping up and getting on with what is needed 



  • 25 days’ holiday plus Bank Holidays;
  • Auto enrolment government pension scheme;
  • 4 x salary life assurance;
  • Private healthcare salary sacrifice scheme;
  • Buying and selling of annual leave available;
  • Financial support programme available;
  • Access to an employee assistance programme;
  • Quarterly nights out with the team, paid for up to £25 per head;
  • Discounted gym membership at the Hilton doubletrees;
  • Christmas party and Summer Family Fun Day;
  • Discounted travel prices on Arriva public transport in Kent;
  • Contributory defined contribution pension scheme;
  • Premium watch such as Rolex for 10 year’s service;
  • Fabulous working conditions


To apply for this role, please send your CV and a Covering Letter to [email protected]


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