Marketing Executive - Showerwall

Summary of duties

A dynamic and integral role within the Showerwall Team, the Marketing Executive plays a key part in driving sales growth and ensuring impactful marketing execution. This role is responsible for leading and delivering key marketing projects, supporting a broad range of marketing activities, and assisting in the development and management of promotional collateral and marketing communications.

As Marketing Executive, you will take ownership of executing New Product Development (NPD) plans, coordinating marketing initiatives, and ensuring brand consistency across all channels. You will work closely with internal stakeholders, external agencies, and suppliers to deliver high-quality marketing campaigns that enhance brand presence and drive engagement. From content creation and campaign management to digital marketing and event coordination, you will have the opportunity to shape and execute strategies that resonate with our target audience.

A core aspect of this role involves analysing market trends, customer insights, and competitor activity to refine marketing strategies and identify new opportunities for growth. You will be instrumental in developing and implementing marketing materials that support sales teams and distribution partners, ensuring alignment with brand messaging and commercial objectives.

The role requires a creative and commercially minded marketing professional with a keen eye for detail, strong project management skills, and the ability to manage multiple priorities in a fast-paced environment. You will be proactive in identifying new marketing opportunities, confident in managing cross-functional relationships, and skilled in delivering campaigns that contribute to overall business success.

This is an exciting opportunity for a passionate marketer to make a tangible impact within an exciting challenger brand, bringing fresh ideas, innovative thinking, and a results-driven approach to marketing execution.

Key areas of responsibility

Support the Sales team with impactful marketing communications and promotional activities across all customer and market sectors.
Develop a deep understanding of customer needs to craft targeted promotional strategies that enhance engagement and drive sales.
Identify and implement innovative ways to showcase products, differentiating the company from competitors in the marketplace.
Plan, execute, and measure the success of marketing initiatives in collaboration with the Marketing Manager.
Provide insightful, data-driven feedback on the effectiveness of marketing campaigns and promotions, ensuring continuous improvement.
Administer and align all marketing activities with pre-approved budgets, optimising spend for maximum return on investment.
Ensure brand integrity by maintaining consistency across all marketing materials, channels and customer touchpoints.
Assist with creation of CGI assets and photography to support high-quality visual marketing content.
Oversee and approve marketing materials produced by external agencies under guidance of Marketing Manager, ensuring alignment with brand and commercial objectives.
Organise and coordinate exhibitions, trade shows, and industry events to maximise brand visibility.
Support new product launches, ensuring seamless integration into sales and marketing strategies.
Keep internal stakeholders informed of relevant marketing activities and initiatives.
Undertake additional marketing-related projects to support wider business objectives.
Contribute to the evolution of marketing strategies, identifying trends and opportunities for future growth and direction.

Expertise

Proven experience in managing and executing marketing campaigns that drive engagement and sales.
Strong understanding of brand positioning, competitive differentiation, and market trends.
Ability to develop targeted marketing strategies for both B2B and B2C environments, ensuring relevance and effectiveness.
Familiarity with CRM systems, email marketing platforms, and content management tools to enhance marketing effectiveness.
Experience with basic design and editing software to support creative content production.
Strong analytical skills to interpret marketing data, assess campaign performance, and refine strategies accordingly.
Entrepreneurial mindset with a proactive approach to identifying growth opportunities and streamlining processes.
Ability to drive innovation within the business by advocating for new marketing approaches and creative initiatives.
Confidence in developing and presenting marketing strategies to both internal teams and external stakeholders.
Excellent written and verbal communication skills, ensuring clear, engaging, and brand-aligned messaging across all platforms.
High attention to detail in content creation, campaign execution, and performance reporting.
Ability to balance creative storytelling with strategic business objectives to maximise marketing impact.

Performance

Support and execute marketing initiatives that contribute to measurable sales growth and brand visibility.
Develop and implement creative marketing solutions that enhance customer engagement and set the brand apart from competitors.
Ensure all marketing initiatives are delivered within agreed timelines and budgets, optimising resources for maximum impact.
Maintain brand integrity by ensuring all marketing communications consistently reflect brand values and messaging.
Successfully manage multiple projects simultaneously, adapting to shifting priorities and business needs with a proactive approach.
Demonstrate agility in responding to market trends, customer feedback, and emerging opportunities.
Assess and report on the effectiveness of marketing campaigns and promotions, using data-driven insights to drive continuous improvement.
Contribute to customer retention, acquisition, and brand growth through targeted marketing strategies.

Collaboration & teamwork

Ability to work on own initiative and as part of a team.
Confidence in collaborating with wider business functions i.e. operations, sales, planning, product, finance etc.
Demonstrates the Bathroom Brands Group Values and Culture.
To protect and promote the organisation’s reputation internally and externally.
Maintains professionalism in all situations.

Skills & experience

Minimum of two years in a marketing role, with hands-on experience in campaign management and execution.
Ability to manage promotional activities across different market sectors.
Strong organisational and planning skills to handle multiple projects and deadlines.
Ability to adapt to changing priorities in a fast-paced environment.
Proficiency in Microsoft Office Suite, particularly Word and PowerPoint, for reporting and presentations.
Experience with marketing tools, CRM platforms, and digital campaign management.
Entrepreneurial mindset with a proactive approach to identifying new opportunities and efficiencies.
Ability to work independently while fostering strong collaboration within cross-functional teams.
Skilled at resolving challenges and implementing creative solutions to drive marketing success.

Benefits

4 x salary life assurance
- Associated access to GP24 – access to a GP 24/7 - NEW
- Associated access to Everest Funeral planning – NEW
25 days annual leave plus bank holidays (=33 dpa)
Holiday Purchase/Sale scheme – maximum 5 days
Pension contribution 3% employer (5% employee)
Enhanced maternity, paternity and adoption provisions
Enhanced discretionary company sick pay
Hybrid working arrangements
Financial Wellbeing service free of charge
Access to a personal Financial Wellbeing Coach free of charge
Access to Benenden Health @c£16pm
Quarter and annual recognition ‘Gem’ awards
Quarterly team night out
Wellbeing initiatives across the year
2 annual company celebrations fully expensed (summer & Christmas)
EBTIDA bonus linked to EBITDA achievement
Lovely offices and facilities including barista coffee
10 years’ service award (Rolex)
20 years’ service award plus 5 days additional annual leave
Access to Employee Assistance Programme 24/7
Mental health first aiders on site
Discounted access to Arriva Bus Services in Dartford
Discounted membership of Gym at Doubletree Dartford
Discount on Products – 50% rrp off for Friends and Family, plus an additional 20% off RRP for colleagues